Secrets Of Small Business Success


The real secret to small business success has nothing to do
with technology tools, the internet or anything like that. In
fact, it isn’t even a real secret. It has been around since man
started to communicate. It’s WORDS!

Words carry enormous power. They can make you laugh
hysterically, or destroy a relationship or friendship. Words
have more power in them than any other tool at your disposal.

Effective use of words, especially in business, means
skyrocketing sales, satisfied clients, happy employees, and a
profitable and secure future. Yet, less than 1% of small
entrepreneur businesses use words with full power.

The power of words can be learned and used effectively by
anyone, and when this power is harnessed there’s nothing on this
earth that can stop you. This art of using words is what is
called copy writing. It makes or breaks your sales and
advertising material.

One of the ways an “amateur” copywriter who is writing for his
own product or business can beat the experienced pro is by
infusing the sales letter or ad with his own, honest, intense
enthusiasm. When doing selling in print, enthusiasm is just as
important as in face-to-face selling.

This is why you can’t just sit down and write an ad “on
command”, like you can sit down and do bookkeeping. You have to
work up some enthusiasm for the job and the proposition you’re
putting across.

If I’m going to write an ad or some other sales material the
first thing in the morning, as I often do, I try to set my
subconscious mind working on that job before I go to bed the
night before. Sometimes I wake up with the “big idea” that I
need, other times I at least wake up with ideas and a readiness
to write them and pick and choose.

Don’t force yourself to “grind out” direct-response copy when
you really don’t feel like it because the result will be flat
and mechanical. It may be technically correct with a headline,
subheads, bullet points, an offer, etc., but it will lack spirit
and enthusiasm.

The person who is genuinely enthusiastic about what he/she is
selling definitely has an advantage. That’s why the freelance
pro copywriter should always download as much of the pitch from
the product’s most enthusiastic salesperson as possible. Then
transfer it to paper and shape and mold it to perfection.

Over the years, the work I’ve done for clients and ad agencies
has proven that the most successful work was for clients that
were passionate and enthusiastic about what they sell. So before
you tackle that next ad for your business, make sure you’re as
enthusiastic about it as you want your clients to be.