Thursday, January 8, 2009

Best Practice For Small Business

When you find the top person to teach you they are usually on
the next topic of teaching you before you have even grasped that
first topic. But just hang in there and do not expect to come
into this industry and become an overnight success without
knowing anything. I guarantee you that any top earner you
interview or ask did they just automatically come in one day and
start making thousands and thousands and thousands of dollars, I
guarantee not. I guarantee if you ask them if they bought any
courses that were worthless, they will say yes. Have you found
the cream of the crop in the industry that you are in now in
order to learn what you know to market, most will say yes. You
ask them did it take you months or years to learn what you did
to get to where you are. Did it take you six months or a year to
make ten thousand dollars, did you make it in two months. Some
will say two months, some will say ten months. Everyone of us is
different.

That is the unique thing about us as humans is that we were all
created different, we are all unique, we all learn at different
paces, we all learn differently. Some of us love to read and can
read and learn just fine. Others need to look at something
visually just to understand it. We all learn different ways and
different paces. Look at how you learn, if you learn a little
bit slower, you learn a different method, try to find that
method of learning from your mentor to teach you that and get
it. Do not rush things, I know some people, whether you are
trying to do affiliate marketing or you are just starting your
home based business, some people are under pressure because of
debts, or loss of a job or other life problems.

It just does not happen overnight. If you expect that, than you
are really just setting yourself up for failure and when it does
not happen you get all upset and think this stuff does not work,
when you actually never give it enough time. Or if you did not
do any marketing you might not have hung around long enough to
see the fruits of your labor. When we first started network
marketing and when we found the cream of the crop, he said go
recruit from within the industry, and we said how do you do
this. He said you need to call other people in the industry. So
we started calling people, we did not know much about the
internet, but we did call to generate the traffic, it is part of
the formula, it is targeted traffic because we are recruiting
from the industry which is the target market, we are just using
the telephone to generate the traffic.

We would do like a hundred to two hundred calls a day, it would
take us about two and a half hours or so. It took us a little
longer in the beginning but you get better at what you do over
time. Contrary to what people said about using this method, they
would sponsor one person after calling a hundred people, we did
not sponsor one single person until after many hundreds of
calls. When we first started it was not even a hundred calls a
day, it was more like fifty or less until we were use to using
the phone that much. You have to work up to calling that many
people in one day. So it took us many weeks and many hundreds of
calls to sponsor one person.

If you try to gauge yourself on what other people are doing,
like sign up one person for every hundred calls, that may work
for them but do not think it is going to work for you. Maybe
they have been doing it for a long time and they mastered that
skill. You may have a long way to go before you can be as
competent as they are and perfect that technique. We did not
have that when we first started. It took us weeks to even get
close to that. If we just listened to what they said and what
they did and we did twenty calls the first day and say we got to
a hundred calls my fourth or fifth day, we called a hundred
people by that time combined and did not sponsor one person.

If we just listened to that, we would have stopped at that
point. But we knew that they had been doing the calls for quite
a while, they know exactly what they are doing, they put their
time in already, just like we are doing now to perfect this and
to become a master at what we were doing. And soon after we made
that first sale, after hundreds and hundreds of phone calls, we
soon mastered it where we were recruiting one person out of
every hundred or two hundred calls, and because of the voice
message that we left we would sponsor one person every two or
three days from the voice messages that we had left.

You have to perfect all aspects of the techniques that you
going to be using. After you become a master at one of the
techniques, then you can go on to teach any of the people that
you work with. You can tell people that they cannot use the
method and expect to get the results that a person who mastered
that technique is getting, it just will not happen. You cannot
start cold and make two hundred calls a day and sign up two
people like someone who has been at it for a year or so. So that
is just an example on branding.

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